As probably the most challenging part of a website redesign project, content migration may take up to 50% of the development costs. If not properly planned, however, it may increase the overall expenses significantly.
Before setting up a new CMS, we will help you perform a content inventory and develop a detailed migration road map to avoid the expensive last-minute rework and lower the burden on your content creators.
There is no safe way to migrate tens of thousands of pages to a new platform automatically without affecting content quality. We use programming to deal with structured data (information that helps search engines better understand your pages, such as titles, descriptions and so on), especially when the website structure is to be preserved. However, unstructured content like texts, images, videos and others requires a manual touch.
As a natural result of a website’s evolution, user-generated content is affected by multiple authors, publishing policies and formatting styles over years. This makes HTML vary from page to page considerably. Manual migration allows for cleaning up the legacy code and preparing the content for a new design.
So we combine both approaches to make sure that the new solution inherits the good and leaves out the bad.